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Professional Services Strategy · Marketing · Business Development | Lighthouse Business Consulting

Lighthouse Business Consulting are business consultants and advisors based in Manchester specialised in helping professional services firms achieve their business growth objectives.

We work with the leadership and staff of professional firms to help them:

  • Generate More High Quality Leads
  • Win New Clients
  • Retain and Grow Business with Existing Clients
  • Gain Control Over Their Sales Pipelines
  • Manage their Key Accounts more Effectively
  • Build a Positive Business Development Culture
  • Grow the Sales Capabilities of Their Team

From independent consultants to regional law practices to international accountancy firms and high-end strategy advisors - the key challenge facing most professional service firms is their ability to attract and retain clients. They have all the technical and professional capabilities required - their shortfall is almost always in sales and marketing.

The truth is that few lawyers, consultants, architects, engineers, surveyors or accountants join their chosen profession because they like to sell or want to focus on marketing. As a result, business development capabilities are frequently seriously underdeveloped in professional service firms.

The ability to sell professional services is often viewed more as a mystical skill that a distinct learnable process - and a firm's "rainmakers" are often not effective at coaching other staff.

Firms are often unclear as to which marketing and business development approaches work in their sector and they frequently lack the structured sales and pipeline management processes needed to get control of their sales

In addition, the majority of the proven and effective approaches, tools and techniques developed for selling tangible products either don't work - or need serious adaptation to work for selling professional services.

We specialise in helping professional service firms overcome these challenges to build thriving, profitable practices.

News

 Business Development North West 2009 Survey Launched

Business Development North West 2009 Survey Launched

Focusing on the critical area of sales skills for law firm partners and staff; Lighthouse Business Consulting... Read more

Recent Articles

 Becoming a Trusted Advisor

Becoming a Trusted Advisor

It’s the holy grail of Professional Services - to become a trusted advisor to your senior clients. To be... Read more

 You Are What You Sell

You Are What You Sell

Selling professional services has always been difficult. The intangible nature of services means that potential... Read more

 Challenging the 80:20 Rule

Challenging the 80:20 Rule

It’s probably the best-known and most-repeated rule in sales: 80% of your sales come from 20% of your... Read more

 The Power of Stories in Selling Professional Services

The Power of Stories in Selling Professional Services

The art of storytelling is dying. We live in an age of soundbites, special effects, snappy comebacks and the... Read more

 “Find Your Style” to Transform Your Business Development Success

“Find Your Style” to Transform Your Business Development Success

Finding a selling “style” congruent with your personality and your experience is a crucial determinant... Read more

 In Praise of Passion

In Praise of Passion

The stereotype many people have of salespeople is of an amoral hired gun. A sharp suited, sharp talking huckster... Read more